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On this day in Labor History

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July 29, 1953

Models picketed to announce that beer was back. Twenty-five young women marched in front of the Blatz Brewing Co. on July 29, 1953, to celebrate the return of the brand of beer, then joined a street celebration at E. Highland Ave. and N. Broadway, where a band played for dancers. The events marked the end of a 76 day strike by some 7,100 Milwaukee brewery workers. The vote accepting the new contract was not unanimous and the settlement did not produce a 35 hour work week for all employes of the six breweries involved - which had been a bargaining issue. (The breweries, in addition to Blatz, were Gettleman, Independent Milwaukee, Miller, Pabst and Schlitz.) The settlement did provide for a pension plan, 20¢ an hour wage increase and health and life insurance benefits, among other gains. According to newspaper accounts, resolution of the dispute came rapidly after Blatz - in separate negotiations - made an agreement with the union a few days earlier and Blatz President Frank Verbest informed the five other breweries that if they did not accept the same settlement, Blatz would “go it alone.” https://content.mpl.org/digital/collection/RememberWhe/id/231

June 19, 1953

ILWU begins a four day general strike in sugar, pineapple, and longshore to protest convictions under the anti-communist Smith Act of seven activists, "the Hawai’i Seven." The convictions were later overturned by a federal appeals court - 1953

May 14, 1953

Milwaukee brewery workers begin 10-week strike, demanding contracts comparable to East and West coast workers. The strike was won because Blatz Brewery accepts their demands, but Blatz was ousted from the Brewers Association for “unethical” business methods - 1953

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